Extra Research

I presented a range of magazines including music, travel, fashion and cooking magazines to members of the target audience I will have for my magazine- young adult females. I asked them which of the magazines masthead stood out to them the most and why?

The feedback from my target audience was that the ‘olympic’  magazine, did not appeal to them, as the target audience are not extremely interested in travelling. The masthead however caught their attention, as the background colour contrasted with the masthead colour. ‘Glamour’ magazine and Traveller magazine also stood out a lot to the target audience of my magazine. ‘Glamour’ magazine’s masthead is bright and bold, it also stands out as it has all upper case letters. ‘Marie Claire’ also has a bright background. The magazine ‘Country Life’ did not appeal to my target audience and they said that it and ‘Women and home’ both have masthead colours that are too similar to the background, and it looked as if the masthead was disappearing into nothing. The target audience said that the background of ‘Red’ magazine caught their attention as it is bright and again contrasting to the masthead. I was also told that the ‘olympic’, ‘traveller’, ‘glamour’ and ‘ Red ’ magazines were all very busy.- For my magazine I think I will have the masthead and background colours contrasting, to grab the audience’s attention, however keeping the background simple and only have two or three colours, as in my previous project (school magazine) the background of the cover had too many objects in it.

The target audience for my music magazine found the ‘Red’ magazine attractive, mostly because of the model, Kate Hudson, as she was friendly and almost inviting the reader to open the magazine.